Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing.
Surveys show that over 85% of Internet users find new websites by using search engines. Unless your website appears prominently on major search engines like Google, Yahoo and MSN , you can be sure those potential customers will go elsewhere for their products and services.
Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies
Types of Internet marketing
Internet marketing is broadly divided in to the following types:
The use of web banners or banner ads placed on a third-party website to drive traffic to a company’s own website and increase product awareness.
Search Engine Marketing (SEM)
A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.
Search Engine Optimization (SEO)
The process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
Social Media Marketing
The process of gaining traffic or attention through social media sites.
Involves directly marketing a commercial message to a group of people using electronic mail.
A method of promoting products or services to new customers through referrals, usually word of mouth, offer referral.
A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.
Involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.