NCPR – National Consumer Preference Register

Telecom Regulatory Authority of India (TRAI) has announced 27th September 2011 as the date of implementation for Telecom Commercial Communications Customer Preference (Sixth Amendment) Regulations, 2011. The details for the same attached below.

For our customers, we are highlighting the key points from the Regulation:

 

Transactional Messages :-

Messages can be deemed transactional if they fall in the below categories :-

  • Information pertaining to the account of its customer sent to the customer by a licensee or Bank or financial institution or insurance company or credit card company or depositories registered with Securities and Exchange Board of India or Direct to Home Operators.
  • Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation.
  • Information from a registered educational institution to its students or their parents or guardians.
  • Any other message as may be specified by the Authority, from time to time as “Transactional message”.

Transactional messages can be sent late at night also (bank and credit card SMS for instance). Earlier everything was restricted between 9pm and 9 am.

Sender id allocated for Transactional messages:

XY-ZZZZZZ, where X stands for code allotted to Operator, Y stands for service area, and ZZZZZZ indicates six alphabets for company or organization sending transactional SMS.

 

Promotional Messages :-

All promotional Messages will be delivered between 9:00 AM to 9:00 PM. Messages are deemed promotional if they do not fall in the above “Transactional categories”. Promotional Messages would be delivered to subscribers who are not present on any NCPR category.

Following are the NCPR Categories with their codes

  1. Banking/Insurance/Financial products/credit cards
  2. Real Estate
  3. Education
  4. Health
  5. Consumer goods and automobiles
  6. Communication/Broadcasting/Entertainment/IT
  7. Tourism and Leisure
  8. If none of the above categories

 

Sender id would be XY-5ZZZZZ, will be 6 digit, 1st digit will define the NCPR category and last 5 digit’s will be the unique identification code allotted to telemarketer by operator. All data needs to be scrubbed. Fines for slip-ups is from 25K (First offense) to 2.5 Lakhs (Sixth). Further offenses and the marketer is banned for two years.

Heavy Penalties:

The telemarketers to enter into an agreement with the Service Provider for telecom resources allocation. Telemarketer to deposit INR 1,00,000/- as security.

Default telemarketers are liable to pay heavy penalties to TRAI:

  • First offence: INR 25,000/- INR 2,00,000/- additional deposit or disconnection
  • Second offence: INR 75,000/-
  • Third offence: INR 80,000/- INR 4,00,000/- additional deposit or disconnection
  • Fourth offence: INR 1,20,000/-
  • Fifth offence: INR 1,50,000/-
  • Sixth offence: INR 2,50,000/- The Telemarketer will be blacklisted on commission of the Sixth offence.

www.a4add.com would be in touch with you on further updates and any hand holding required for your business continuity.

Kindly feel free to contact us our customer care using below contact us form or using our ticketing system for any further clarification. For more details please visit http://nccptrai.gov.in/
Warm Regards
a4add.com Corporate Communication Team

Innovative idea from COMSYS

 

FAQ

Do you need to register as a Telemarketer?

No, our customers need not register as a Telemarketer separately. We will offer our telecom resources (Voice and SMS) which will be completely scrubbed and absolutely risk free from any NCPR violation. For any transactional telecom resource, our content template matching mechanism ensures that no violation happens on people registered in NCPR.

Do you need to make any security deposit for doing business with a4ADD?

No, our customers are not liable to make any kind of deposit for using the services. Since the telecom resources and telemarketer code is ours, we take complete liability for any violation happening on the same.

Can an enterprise take any measure to educate its customers/consumers on the NCPR?

You can contact your customers using different communication channels to educate them to deregister from NCPR by dialing 1909. All your customers registered in NCPR who wish to receive promotional content need to opt-out from NCPR. A customer can de-register by sending SMS “STOP” to 1909.
 
We have Transactional route for our a4add.com customers. Please contact your customer care executive for the same.
 

Contact Customer care:

Captcha:
11 + 5 =